MENA Region                                    _                      ___                          

» A Vital Economic Power

Twenty three nations comprise the Middle East & North Africa (MENA) region, whose magnitude covers nations of the Arab League, Iran and Turkey.

Although the citizens of these countries have heterogeneous cultural backgrounds, they are spiritually united by a common ideal—that of making the region a better place to live in. MENA is much more than a regional group; it is a force that determines stability and continuity in a changing world. It is, above all, an entity devoted to building peace, promoting economic growth and creating prosperity.

The MENA region is characterized by more political diversity than unity. Nevertheless, in light of recent political breakthroughs, the regional economic integration of the MENA region has become inevitable. The world is beginning to envision MENA as a prospective wonderland or in cooperation scenarios leading to a flourishing regional economy deemed conceivable by the advent of peace. The culmination of the peace process offers a new dimension of unprecedented opportunities for the business community, now unshackled from administrative, regulatory and fiscal constraints, to freely penetrate the lucrative market of over 350 million consumers.

Multinational entrepreneurs and corporate executives are seeking access to this enormous market, whose rapid urban market and increasing stability present appealing, opportunities for international investments. Breaking into untapped markets is difficult, but pioneers stand to reap the benefit of the significant economic improvement fostered by peace.

 The inhabitants of the MENA region comprise 6% of total world population, equivalent to one third of the population of China. The population of this region is almost equivalent to the population of the European Union, and one and a quarter times larger than the population of the United States.

MENA has a tremendous growth potential reflecting a vast, promising consumer market. Within the next decade, MENA’s population is projected to supercede that of the European Union by 20% (growing at a rate of 3% vs. 0.8% for the EU) MENA’s vast consumer market is projected to double in size approximately 18 years, while the EU market is expected to double in approximately 87 years.

The consumer market growth in MENA is further reinforced by the skewed structure of its population breakdown. More that 45% if MENA’s population indicated higher consumption in the region where the economy is highly contingent on international imports from industrialized nations.  

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